Small Business PR @ SME discovery

Author name: vamsi

Insights into how business automation will shape the commerce landscape in 2024

Businesses today face numerous challenges, such as increased competition, staffing issues, and rapidly evolving technology. However, businesses across the world are driving a paradigm shift in the commerce landscape through innovation, adaptability, and creativity. Square’s annual Future of Commerce report provides insights into how businesses and customers in the U.S., Canada, the U.K., and Australia […]

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Vijay Wardhan Who Failed 35 Times But Cracked UPSC With AIR

IAS Vijay Wardhan demonstrated that one’s success is not determined by their failures. Because making errors is a part of the success mantra. But it’s equally crucial that you don’t justify your mistakes. Instead, focus on determining why events diverged from expectations. Accept failures and concentrate on growing from them. You will undoubtedly achieve success

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Why Experiential Marketing is Essential in the Age of Digital Advertising

In today’s digital age, every scroll, click, and swipe exposes us to a relentless stream of advertisements, making it easy for brands to become just another fleeting image in the digital cacophony. The digital advertising landscape is undeniably crowded, bombarding us with countless messages daily.  Think back to the last time a brand really wowed

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Unleashing the Power of Performance and Email Marketing

Developing an effective end-to-end marketing strategy can be a daunting task. With its multifaceted nature, changing one aspect often necessitates adjustments throughout the entire marketing ecosystem. However, by breaking down the process into its constituent parts, we can identify the key areas to prioritize and lay a strong foundation for success. Why Focus on Performance

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How Taylor Swift Mastered Her PR Strategy

As a PR professional, I predominantly represent clients in lifestyle industries including clothing brands, thought leaders, and companies in the health and wellness industry. In a nutshell, these professionals launch businesses or a brand built around living a particular lifestyle and sharing it with their audience and customers.  While most brands tend to only seek

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Harvard-Fiverr Report Finds Freelancers Perform 20% of the Work in Organizations

A new report from Harvard Business Review Analytic Services, in collaboration with Fiverr Business Solutions, highlights a significant shift in the business workforce dynamic. The report reveals that, on average, freelancers perform 20% of the work within organizations. Yet, it also uncovers a strategic oversight in managing this growing freelance fraction effectively. While a striking

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Digital Identity Layers Mark a Payments Paradigm Shift

While the rise of ever-faster digital payment methods has accelerated the sophistication of money movement for both businesses and individuals, what has stayed the same is the need for businesses to provide their customers with the payment methods they prefer and ensuring those channels stay secure. Digital identity innovations, whether via tokenization or through a

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