About Us
Build A Platform For Your Brand To Get Noticed!
Small businesses play a vital role in any economy, providing jobs, income, and goods and services to communities across the world.
The 3 factors that influence the success of a small business are insufficient cash flow, inadequate marketing, and poor management.
Without a steady stream of income, businesses may struggle to pay their bills, make payroll, or invest in their business. Inadequate marketing is another common problem.
Many small business owners do not have the resources to invest in marketing and advertising, making it difficult to attract customers and build brand awareness. This motivates us to build SME Discovery, that creates a platform to showcase their business and get noticed.
SMEs are less likely to be able to obtain bank loans than large firms; instead, they rely on internal funds, or cash from friends and family, to launch and initially run their enterprises.
The International Finance Corporation (IFC) estimates that 65 million firms, or 40% of formal micro, small and medium enterprises (MSMEs) in developing countries, have an unmet financing need of $5.2 trillion every year, which is equivalent to 1.4 times the current level of the global MSME lending.
East Asia And Pacific accounts for the largest share (46%) of the total global finance gap and is followed by Latin America and the Caribbean (23%) and Europe and Central Asia (15%).
The gap volume varies considerably region to region. Latin America and the Caribbean and the Middle East and North Africa regions, in particular, have the highest proportion of the finance gap compared to potential demand, measured at 87% and 88%, respectively. About half of formal SMEs don’t have access to formal credit.
The financing gap is even larger when micro and informal enterprises are taken into account.