News & Articles

In recent years, romance scams were one of the most profitable types of fraud on social media — second only to investment scams. With losses hitting record highs over the last few years, it’s important to be aware of how romance scams happen and what to do if you or someone you know become the […]

India, with its diverse culture and vibrant landscapes, is a hotspot for tourists from around the world. For small business owners in the hospitality sector, budget hotels present a significant opportunity to cater to a growing market segment. This article delves into the dynamics of budget hotels in India, offering insights and strategies for small

Embracing a human brand approach involves imbuing your business with authenticity and a human touch, allowing it to resonate more deeply with your target audience. This strategy has become increasingly important as consumers seek more personalized and meaningful connections with the brands they support. By humanizing your brand, you can foster a stronger emotional bond

Personal Branding has been buzzing around the entrepreneurial world for some years now. For some founders, personal branding may come intuitively, naturally: They know how to position themselves in the spotlight, write about their experiences, share their learnings, reflect on mistakes, and celebrate successes. There are remarkable examples of entrepreneurs who have built their personal

Welcome to Big Business – a place where business is far from boring. Starting your own business can feel like a mammoth challenge. How do you start? How do you get customers? How do you build your website? It can seem really overwhelming when you’re doing it on your own. In this episode Brittney runs

Businesses today face numerous challenges, such as increased competition, staffing issues, and rapidly evolving technology. However, businesses across the world are driving a paradigm shift in the commerce landscape through innovation, adaptability, and creativity. Square’s annual Future of Commerce report provides insights into how businesses and customers in the U.S., Canada, the U.K., and Australia

In today’s digital age, every scroll, click, and swipe exposes us to a relentless stream of advertisements, making it easy for brands to become just another fleeting image in the digital cacophony. The digital advertising landscape is undeniably crowded, bombarding us with countless messages daily.  Think back to the last time a brand really wowed

Developing an effective end-to-end marketing strategy can be a daunting task. With its multifaceted nature, changing one aspect often necessitates adjustments throughout the entire marketing ecosystem. However, by breaking down the process into its constituent parts, we can identify the key areas to prioritize and lay a strong foundation for success. Why Focus on Performance

The question of whether to revise your pricing strategy in the face of dwindling profit margins demands a more nuanced approach. It’s not simply a matter of arbitrarily raising prices at your convenience; rather, your pricing strategy is intricately intertwined with the very fabric of your industry’s ecosystem. Profit margins fluctuate across industries, spanning the