Marketing & Growth

Developing an effective end-to-end marketing strategy can be a daunting task. With its multifaceted nature, changing one aspect often necessitates adjustments throughout the entire marketing ecosystem. However, by breaking down the process into its constituent parts, we can identify the key areas to prioritize and lay a strong foundation for success. Why Focus on Performance […]

The question of whether to revise your pricing strategy in the face of dwindling profit margins demands a more nuanced approach. It’s not simply a matter of arbitrarily raising prices at your convenience; rather, your pricing strategy is intricately intertwined with the very fabric of your industry’s ecosystem. Profit margins fluctuate across industries, spanning the

Bangalore: After struggling to find affordable office space in Mumbai, India’s financial hub, Sarabdeep Singh decided to move his startup company more than 1,500km north to Mohali, a town with a population of 176,000 in the state of Punjab. Singh, co-founder of Bodhik, a financial technology company, had been operating from shared office space, which

A new survey from OnePoll and Melio reveals that 76% of small business owners are confident in their ability to navigate potential economic downturns. Amidst high interest rates and inflation, small businesses display resilience and a positive outlook on financial health. The survey, targeting 1,000 small business owners, showcases an optimistic stance from the small