Avery Burton Foundation Selected by Raiders John Jenkins As His Nonprofit for NFL’s My Cause My Cleats Campaign

“Everyone at the Avery Burton Foundation is honored to have our organization chosen by John Jenkins as his My Cause My Cleat nonprofit,” ABF Founder Reggie Burton said. “I am personally very proud, as I know my son, Avery, would be, too. I can’t wait to see them on the field during Monday Night Football.”

Since 2016, the NFL has conducted My Cause, My Cleats, a league-wide initiative to raise awareness for nonprofits selected by players, coaches and staff. Players pick a cause that is important to them and represent their chosen organization on custom-designed cleats.

Additionally, cornerback Darnay Holmes selected ABF as his cause/organization to represent during the game. ABF is the only non-profit to be selected by more than one player.

Avery Burton was a three-sport athlete at Foothill High School in Henderson and graduated from the University of Nevada, Las Vegas in 2017. He died from suicide two months after graduation following a major depressive episode. ABF was established to honor his memory and promote mental health awareness and education.

ABF offers scholarships to high school seniors, programs in Mental Health First Aid Training and focuses on destigmatizing the conversation around mental health through outreach and educational resources for students and families. This is done, in part, with impactful storytelling via the ABF Resiliency Project and by providing Mental Health First Aid (MHFA) tips.