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The Herbal Care, Under Markel Bababekov’s Leadership, Becomes a Go-To Dispensary in NYC’s Upper East Side

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  • New York City

In the rapidly growing world of legal cannabis, one dispensary is setting the standard for excellence in New York City: The Herbal Care THC, located in the heart of the Upper East Side and led by visionary entrepreneur Markel Bababekov.

Founded with a mission to deliver premium cannabis, expert service, and a welcoming space for both new and experienced consumers, The Herbal Care has quickly earned a reputation as one of NYC’s top dispensaries — especially among Upper East Side residents.

“We’re not just another dispensary,” says Bababekov. “We’ve built a brand on trust, education, quality, and real community connection. Our team knows the product, knows the regulations, and most importantly, knows the customer.”

Setting the Standard in Cannabis Retail

The Herbal Care stands out with:

  • A curated selection of high-end flower, edibles, vapes, and concentrates
  • Expert budtenders trained to provide personalized recommendations
  • Impeccable store design and layout, reflecting luxury and professionalism
  • A deeply rooted commitment to compliance, safety, and wellness

The Man Behind the Mission: Markel Bababekov

At just 35 years old, Markel Bababekov has become a rising star in the cannabis space and a trailblazing Bukharian Jewish entrepreneur. After 15 years in Los Angeles building businesses — including a cannabis manufacturing company called Extraction Artist — he returned to New York and launched The Herbal Care THC with a bold vision.

Bababekov is also the founder of a marketing agency that helps other cannabis dispensaries grow, further solidifying his role as a leader and mentor in the industry.

Why the Upper East Side Chooses The Herbal Care

The Herbal Care has become the go-to cannabis destination for Manhattan’s Upper East Side, attracting locals who value:

  • Discretion
  • High-quality cannabis
  • Tailored customer service
  • A modern and elegant shopping environment


The location has also become a model for what legal, responsible, and premium cannabis retail can look like in New York.

Visit The Herbal Care THC

Whether you’re a seasoned enthusiast or cannabis-curious, The Herbal Care welcomes you with an experience that reflects the new era of cannabis in New York City.

Contact

  • https://thctheherbalcare.com/
  • Markel bababekov
  • Mobile
  • markel@thctheherbalcare.com
  • 1410 Lexington Ave, NY NY 10128
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